Weekly Performance Pulse
Latest week defaults first. Use the selector to review any week in the five-week window.
Five-Week Trend
Trend view with light operating commentary.
| Week | Marketplace Sales | Ad Sales | Organic Sales | Organic Ratio | Total ACOS | ROAS | CVR | YoY | Commentary |
|---|
Next Week Focus
Action plan tied to WK26 and the five-week pattern.
Protect the rebound
WK26 recovered sales, organic dollars, CVR, ROAS, and ACOS at the same time. Keep the working core stable.
- Do not apply blanket bid cuts.
- Hold budgets on efficient SP and SB winners.
- Watch order volume before chasing lower ACOS.
Rebuild ad sales momentum
Ad sales are still below WK22-WK23. Stabilize scale while maintaining the current efficiency range.
- Find top ad-sales decliners from WK23 to WK26.
- Restore budget only where ROAS remains healthy.
- Separate efficiency core from test campaigns.
Use organic lift as guardrail
The organic ratio increase is constructive because organic dollars rose. Keep paid support behind products that convert and pull organic volume with them.
- Prioritize SKUs with CVR improvement.
- Monitor rank and branded demand.
- Scale only where total sales respond.
DSP discipline
DSP purchases and ROAS softened over the window. Keep DSP spend intentional and tied to audience quality, not reach alone.
SP/SB allocation
SP still carries the bulk of spend. Keep SP efficient, but use SB/SBV selectively to support consideration and repeat exposure.
Conversion leverage
WK26 CVR improved to 18.38%. Next week should protect traffic quality and avoid expanding into weak-converting terms too quickly.
Hold Total ACOS near 15-17% while pushing marketplace sales back above $550K.
The week was directionally healthy. The next move is controlled scale: keep the efficiency core intact, rebuild ad sales from recent softness, and prove that organic-dollar growth can continue with paid support.